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It’s the end of an era for DirecTV
YouTube TV is one of the fastest streaming services out there: the top brass on the Google property confirmed in July that it has more than 5 million total subscribers. This is a combined image for customers on paid tiers and unlimited free trial. Now, in an effort to take another slice away from its traditional mobile and satellite competitors, Google has signed a major deal with the National Football League to broadcast NFL Sunday Ticket games on YouTube. and YouTube TV starting with the 2023 season.
In a statement released by YouTube, the company said that fans can access Sunday Ticket by purchasing access to a set of YouTube Primetime Channels or as an à la carte add-on to their YouTube TV channel. YouTube’s statement did not include the details of the financial agreement, although The Wall Street Journal reports that it can count around $ 2 billion per season.
This means that starting in 2023, football fans will be able to enjoy most of the games outside the market on Sunday evenings via YouTube – the idea (and the final result) as usual with Sunday Ticket viewers cannot reach. watch local games.
YouTube said it will announce more features and functionality as part of its programming lineup before the start of the upcoming NFL season. While the release confirms that this is a one-year deal between the two parties, the length of the deal was not specified.
Sunday Ticket has been distributed through DirecTV since 1994, marking the end of a long partnership between the league and the satellite service provider. The NFL and YouTube also said they are committed to finding new ways to sell Sunday Ticket games at restaurants and other businesses.
A huge wave of change can be seen in the live sports broadcasting industry as the streaming giants spread their tentacles in the sector. Apple is reportedly close to sealing the NFL Sunday Ticket streaming deal, just to save the end of the race (via TechCrunch). The iPhone maker, however, managed to secure the rights to Major League Baseball games for its Apple TV+ streaming service, so it’s not in a great place right now.
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