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When Samsung launched the Galaxy S8 in 2017, the phone made waves with its revolutionary design. The S8 started the war with bezels, and is still remembered as one of Samsung’s best phones. What we’re trying to forget about the S8 launch is the arrival of Bixby – the latest in a long line of Samsung voice assistants that started with S Voice on the Galaxy S3. Almost six years later, Bixby is here – but I don’t think it will be much longer.
Generally speaking, I like Samsung software, and I think that’s one of the main reasons why you see Samsung phones voted among the best every year. The UI is nothing short of a success, combining the plethora of familiar Samsung phone features with the kind of refinement and simplicity we’ve come to expect from other OEMs. But as advanced as it is, it also makes Bixby stand out like a sore thumb. The service may have improved since it arrived in 2017, but so has the competition, and Samsung hasn’t been able to catch up. Bixby is slow, clunky, inaccurate and useless.
There is no Bixby button
Samsung has given Bixby its own dedicated button for some time now, which only shows its commitment to its assistant in the company. Technically, the Bixby-alone The button died when the Galaxy S20 series launched with the standard volume rocker and power button, but there’s more to that power button than meets the eye – Samsung has replaced it with the normal way to hold down the button, change the reboot menu for Bixby. You can turn this back on in the reboot menu, but you can’t rebind it to anything else.
When a UI 5 was released, based on Android 13, we got a new good Lock module to go with it called RegiStar. Most importantly, this gives you the ability to remap the power key to anything you want. You can open an app or give it some system functions, including calling Google Assistant. Another feature introduced for the Galaxy S and Z Flip devices is the back tap, which allows you to double or triple-tap the back of the phone to perform an action. Google Assistant is available here, but Bixby is not.
It’s good that Bixby is out of the power button menu, as it’s the default mode when RegiStar is turned off, but it’s harder to explain why it can’t be assigned to the tap-back style. You can’t register any of these functions to just use your default assistant, which is why Alexa is out. If Samsung is trying to convert people to Bixby like before, I doubt this module will be removed.
Bixby Routines is meant to be seen by others
The Galaxy S10 has arrived with a new app called Bixby Routines, and it comes with a small drawback: it has Bixby in the name. This app has been labeled by that label since the beginning, with many people choosing to ignore it because it cannot be found without Bixby. It’s a shame, because anyone who has used it regularly will tell you that it is one of the simplest programs of its kind, and better than the versions of Apple and Google.
A UI 5 finally corrects this mistake, renaming the app “Modes and Routines.” In addition to the new features added for One UI 5, it is the same Bixby Routines app, with one main key added to the new name – you don’t need to enter Bixby. Even if you have turned off Bixby since you got your phone, routines and routines will still work, and you can completely disable the Bixby app without any complaints from Routines.
Removing this app from Bixby will hopefully make more people aware of it, and it’s a sign that Samsung may be aware of the Bixby image problem that can affect other products.
Non-functional features and accessories are removed
In 2020, Samsung completed development for the AR features of Bixby Vision, which will allow you to try on makeup, decorate your home, and more. There are still some visual and translation features, but most of what the service has to offer is gone. Two years ago, the routine remained the same and did not see any progress. You can access it from the gallery or computer program, but it doesn’t matter.
In addition to software, Samsung plans to take on Google and Amazon with the Galaxy Home smart speaker. Announced in 2018, it did not reach the market. Instead, Samsung finally offered the pared-down Galaxy Home Mini, but it didn’t really spend on advertising, nor was it available in most markets. Now, the smart money says this program is dead, and virtual assistance itself is following suit.
There are signs of life, but – it’s still dead, Jim
Earlier this month, Samsung added some great features to the virtual assistant (on SamMobile). You can now use Bixby to answer calls in third-party apps, and the new voice filter helps to focus your voice when in noisy environments. If you live in South Korea, Samsung has added a competitor to Google’s Call Screening, but I couldn’t test that.
These new signs of life could indicate that Samsung plans to continue pushing Bixby, but I doubt it. Recent events have shown us that projects can be killed after new ones are released. In July 2022, Google told us that Stadia is not going anywhere and that it intends to bring more games to the platform. We all know what happened next.
Whether Samsung decides to ax Bixby or not, the change of the board allows us to easily integrate Google Assistant, and release the usual features and functions from the chains of a bad signal, and I hope to see more decisions. like this from Samsung in the future.
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