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Infograph: TBS
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Infograph: TBS
Reliance Can Industries Limited – a key player in the local plastic can manufacturing sector for paint and lubricant manufacturers – will set up its second manufacturing unit at Bangabandhu Sheikh Mujib Shilpa Nagar next year.
The business expansion will increase Reliance’s production to 2.10 million cans by the end of 2024 from the current 70 million cans, according to top company officials.
“Apart from paints and lubricant jars, the new plant will manufacture packaging for pharmaceuticals, cosmetics and ice creams,” Ekramul Hokue, managing director of Reliance Can Industries, told The Business Standard.
He pointed to Reliance’s plan to strengthen its overseas foothold to expand its business.
Reliance Can Industries – whose client portfolio includes Asian Paints, Berger Paints, Kansai Nerolac Paints, Moonstar Paints and Reckitt Benckiser – was established in 1994 in the Kalurghat area of Chattogram. The initial capital of the company was Tk8 lakh, as it used to manufacture metal cans for paint and lubricant manufacturers.
The can maker switched to plastic items in 2000, as the company’s annual turnover has averaged around Tk 60 million in recent years.
Ekramul Hokue said that their old client Berger Paints recommended switching to plastic, which is now achieving annual growth of 10%-15%.
Reliance now employs 250 workers at its Kalurghat plant. The new factory in Bangabandh Shilpa Nagar will create at least 500 jobs.
According to the company, the size of the local plastic can market is around Tk 500 million, including Reliance’s 15% market share. The backlink maker plans to raise it to 27% by the end of 2024.
Narayan Chandra Dei, secretary general of the Bangladesh Fine Plastics Manufacturers and Exporters Association, appreciated the new investment by Reliance as he said the local industrial hunger for plastics is gradually increasing.
A strong comeback from the brink of collapse
Reliance experienced turbulent business times and came close to a production collapse in 2013 after AKM founder Enaiet Ullha was diagnosed with cancer.
Enaiet Ullha’s son Ekramul Hokua had then just returned home after obtaining his law degree in London. After the emergence, Ekramul had to put aside his passion for law to run the family business.
“It was just challenging.” I had to rebuild the customer relationship, hire industry experts, overhaul the industrial infrastructure and emphasize the quality of production,” Ekramul Hoke told The Business Standard.
When Ekramul took over, the company’s monthly sales were around Tk 1 million. He gradually increased it to Tk 5 million. The production line used to take one minute to complete a product, which has now been reduced to just 28 seconds.
“Yes, I regret that I could not practice even after studying law.” But if I had followed my passion, the family business would have been in trouble. So I sacrificed it and accepted the job as a vow. Now my dreams revolve around the sector,” commented Ekramul Hoke.
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