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As Alessandro Michele’s departure from Gucci continues to shake up fashion, industry insiders are setting their sights on the future of the Italian brand. Enter: Twitter’s new favorite guessing game, Who Will Be Gucci’s Next Creative Director?
Almost immediately after Michele confirmed her departure, viewers began speculating that Tom Ford — yes, the same Tom Ford who led Gucci from 1994 to 2004 — would return to the brand as creative director. It was a somewhat unthinkable move, given Ford’s well-publicized conflict with the Pinaults, which acquired Gucci through Pinault Printemps Redoute (now Kering) in 1999.
However, some believe that Ford’s deal with Estée Lauder is an indication that the designer is looking to make a move. In fact, a recent report just confirmed that Tom Ford, the designer, will remain creative director of Tom Ford, the brand, until 2023.
Of course, the acquisition isn’t hard evidence that Ford will return to his role at Gucci. Nostalgia for the designer’s provocative, “porno-chic” aesthetic — one that saved Gucci from near bankruptcy — seems to fuel much of the fashion mind.
Graces Wales Bonner is another potential successor, at least according to the internet. Given Gucci’s return to separate men’s and women’s shows, the British designer — whose eponymous menswear label has attracted attention from LVMH and the CFDA — seems like a natural contender.
Bonner is also rumored to be replacing Virgil Abloh as creative director of Louis Vuitton’s menswear. The prospect of Gucci and LV duking it out on the 32-year-old talent has indeed produced some juicy drama in the industry.
Pierre M’Pelé, head of editorial content at GQ France, too, got involved in the guessing game, sparking negative reactions after it was suggested that Jonathan Anderson would be the next head of Gucci.
“I’m not suggesting or proving anything,” M’Pelé clarified. “I’m just matching creative directors with houses from chats I do with friends in the industry to see how people react.”
So, who is it? Ford? Bonner? Anderson? Someone else entirely? We await the winner of the latest round of fashion’s musical chairs with bated breath.
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