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Ford’s exterior design manager, Leigh Consentino, talks us through all the elements that make the new Ford Ranger very different from the previous generation.
Melbourne-born Consentino is responsible for leading the exterior design for the next-generation Ranger pickup and is based in his hometown in Australia.
He worked on several global Ford programs, including development work involving multiple generations of the Ranger pickup truck.
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Attend the local launch of the new Ranger in South Africa, Consentino said Balita24 Motoring editor Janine van der Post that when the design and engineering teams first started planning a new car, they looked at a lot of thought-provoking images.
Some of these include rugby players.
“They’re very strong and have strong shoulders and just muscular. Yet, they’re very agile at the same time. We really wanted to tease that out in the Ranger’s looks.”
You can tell what Consentino means when you look at the front of the bakkie, how it appears more enlarged, and filled out compared to the previous model. The softer curved lines are now gone, and have been replaced by sharper, and edgier elements, making the bakkie appear larger.
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He said the new design also includes many more features at the back of the bakkie, such as an integrated box step so users don’t have to stand on the rear wheels to access the load bay, and the loadbay lights, or the specific lights positioned around the bakkie when you are out camping, or here in SA – stuck in a loadshedding situation.
Consentino considers the Ranger to be “living,” whether he’s using the Ranger to help renovate his own home, on camping trips with his family or take his mountain bike on local trails.
You can pick up on his passion when he talks about the new bakkie at any time, and his zest for life and the outdoors really makes his job that much more exciting.
In the video above (filmed by Colin Mileman), he took us around the new bakkie, explaining all its design features and what inspired so many decisions to make the new Ranger what it is.
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