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Vertu Motors has named a new franchise director for its Jaguar Land Rover division and recruited a new divisional aftersales director for the Ford South division.
James Boyd was previously head of business at Vertu Bolton Jaguar Land Rover, establishing the dealership as one of the Group’s largest and most profitable locations. He is set to join the Divisional Team as a franchise director.
Boyd rose through the ranks, starting as a sales executive at Hillendale Land Rover in 2008. He became a business manager and a sales manager, in addition to senior sales manager at Farnell Bolton Jaguar Land Rover, which was acquired by the group Vertu Motors in 2013.
He will now be responsible for leading the division to maximize their financial performance, while ensuring sector-leading customer and colleague satisfaction.
Kevin Hardie is the group’s new divisional aftersales director for the Ford South division.
He started in the motor retail trade as a parts adviser aged 18 and has since gained a wide range of experience, notably working for Audi UK and BMW UK, as well as gaining brand accreditations .
Before joining Vertu Motors, Hardie was an aftersales director at Inchcape.
Lee Burns is moving to Vertu Bolton Jaguar Land Rover, where he will replace Boyd as head of the business. He is currently head of business at Vertu Bradford Land Rover.
Burns first joined the motor trade when he left college in 2009 and became a sales executive at the brand’s Bolton dealership, before Vertu Motors acquired the location in 2013. He then progressed to site brand manager, before taking on the role of head of business duty within Bradford.
Replacing Burns as head of business at Vertu Bradford Land Rover is Jai Aujla. He has worked in the finance side of the motor retail trade since 2013, when he joined Vertu Bolton Jaguar Land Rover as an account assistant. Since then he has had many opportunities to climb the career ladder, progressing to his most recent role as a dealership accountant.
Robert Forrester, Chief Executive of Vertu Motors, said: “Their promotions are a clear indication of Vertu Motors’ emphasis on professional and personal development, by encouraging and supporting colleagues to further the their careers within the Group.”
The first half trading update from the PLC behind Vertu Motors, Bristol Street Motors and Macklin Motors revealed adjusted pre-tax profit of £28.2 million (H1 FY22: £51.8m) on revenues which rose by 3.9% on £2bn.
Forrester said in the group statement that “the business is very well placed with significant firepower to expand its footprint of franchised dealerships across the UK.”
The group added its first Ferrari supercar and Volvo dealership to its car retail portfolio through the £117 million acquisition of Helston Garages, earlier this month.
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