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Tata Motors is currently one of the leading car manufacturers in India. Like any car manufacturer, Tata also went through a bad phase. The episode was so bad that Tata Motors even considered selling its passenger car business to American car maker Ford. In 1999, when Tata had the Indica hatchback as their flagship model, things were different. Tata was not making much profit selling the car and finally decided to sell it. Here is a video that shares how Ratan Tata responded to Bill Ford when he was humiliated in one of their meetings in 1999.
Ratan Tata’s response when he was humiliated by Ford 👏👏👏 pic.twitter.com/y51ywPlnfW
— Harsh Goenka (@hvgoenka) October 31, 2022
The video was shared by businessman Harsh Goenka, chairman of RPG Enterprises on his Twitter account. When Ratan Tata and his team flew to the United States to meet with Ford, then brand chairman Bill Ford humiliated Ratan Tata in front of his team and asked why he had ventured into the passenger car business when he had none know about it. Bill Ford also told him that Ford was doing Tata a favor by buying the passenger car division from them. According to the post, Ratan Tata said nothing in the meeting and flew back to India the same day with his team.
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He then decided that, he did not want to sell the passenger car division of Tata Motors to Ford and then started working on improving things. He began to focus more on the car division and soon began to see results. More new models from Tata started coming in the market and within a short time, Tata Motors became a very popular brand among Indian customers and around the world. Tata Motors became one of the popular brands in India in 2008. On the other hand, Ford started struggling to make a profit from their sales.
![This is how Rata Tata reacted when Ford humiliated her [Video]](https://www.cartoq.com/wp-content/uploads/2022/11/ratan-tata-after-buying-Jaguar-Land-Rover-from-Ford.jpg)
In 2008, Ratan Tata offered to buy Land Rover and Jaguar from Ford. These are Ford’s worst selling cars and they don’t make any profit. Bill Ford, chairman of Ford, flew with his team to India to meet Ratan Tata. At the meeting, Bill Ford said, Mr. Tata is doing Ford a big favor by buying the Jaguar and Land Rover brands. After acquiring Tata’s brand, Land Rover and Jaguar as a brand are doing well in India and globally. At the same time, Tata Motors is one of the largest car manufacturers in the world.
![This is how Rata Tata reacted when Ford humiliated her [Video]](https://www.cartoq.com/wp-content/uploads/2021/09/ford-india-exit.jpg)
Ford faced some issues in the Indian market and finally they exited the Indian market last year. Tata also signed an MoU with the Gujarat government for the potential acquisition of Ford India Pvt. Ltd.’s Sanand vehicle manufacturing facility. Ratan Tata easily humiliated Mr. Bill Ford when he visited him in Mumbai in 2008. He chose not to do that and just came out of the situation as a bigger person. Mr. Ratan Tata let his work speak for itself instead of engaging in a verbal duel with his opponents. This is truly an inspiring story for everyone.
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