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Simon Ford has been appointed sales and marketing director – ABUS Mobile Security for the UK and Ireland.
Ford will lead sales and marketing activities in the UK and Ireland markets, working closely with established ABUS UK-based representative Roger Seal, enabling increased engagement with key customer and additional support to its distribution partners Extra UK for the cycle trade and Feridax UK for the motorcycle trade.
Ford joins ABUS with a wealth of experience in the UK cycling market, having held senior sales and marketing positions and with a proven track record of delivering success.
Ford said: “It is a real privilege for me to get this appointment at ABUS. During my career in the industry, I have always admired ABUS, their product range and exceptional quality, but for me, and I rely on our customers, what is perhaps more important is the true spirit of ABUS.
“Knowing that you are working for a company that has very high standards in everything they do, from product quality and innovation, to aftermarket support is a huge advantage. ABUS is not only exceptional in the products and services they provide, but also in how they apply their core values in their relationships with customers, suppliers, and employees.”
The appointment comes at an exciting time for ABUS UK, which is about to relocate its UK HQ to a new location just south of Bristol. The new UK facility adds warehouse space, improves the working environment, and has additional space for showrooms and guest services.
ABUS also recently updated its global HQ in Wetter, Germany, a tour of which can be found here.
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Axel Roesler, ABUS international sales director, said: “We are delighted to welcome Simon Ford to our UK team. The UK has always been a very important market for ABUS. Having known Simon for many years, we are excited to increase our presence in the UK.
“With Roger Seal and the team at ABUS UK we can focus on our Made in Germany lock and our Made in Italy helmet. Unlike many brands ABUS manufactures in-house in our own facilities, which is a huge benefit for our UK customers with production guarantees and an easy supply chain.”
ABUS UK can be contacted on 0117 204 7000
Ford can be contacted at Simon.Ford@abus-uk.com
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