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- Ford aims to build 150,000 F-150 Lightnings a year at its revamped factory.
- The EV assembly line is more relaxed and less cluttered than the average car factory.
- Ford is rushing to fill 200,000 reservations for the F-150 Lightning.
Ford is rolling out the all-electric F-150 Lightnings in three shifts at its Rouge Electric Vehicle Center in Dearborn, Michigan as the company continues to expand work at the factory.
Ford added the new production shift in November as it completed two major additions to its Dearborn, Michigan factory. That increased square-footage by about 300,000 square feet, plant manager Corey Williams told reporters earlier this month.
Ford’s goal is to build 150,000 F-150 Lightnings a year at the factory, doubling its initial production target. The car company raised its production targets after it limited reservations for the truck to 200,000 late last year.
Through November, Ford had sold 13,258 F-150 Lightning trucks.
With the Lightning’s production launch this spring, CEO Jim Farley said he wants to overtake Tesla as the number one seller of electric vehicles in the US.
The Lightning is a key part of Ford’s stated global EV sales target of 600,000 vehicles by the end of next year. The expansions at the Rouge Electric Vehicle Center are just part of a $30 billion shift toward electric vehicles. Earlier this year, Ford restructured its business to put more focus on its electric division, called the Ford Model e.
To see how Ford is building that future, Insider took a tour of the F-150 plant. Here’s what we found.
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