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Linear local, national and global ad impression data, combined with second-by-second CTV ad impressions, establishes a scalable source of convergent TV broadcasting in real time
NEW YORK, December 6, 2022 /PRNevsvire/ — Innovid (NISE: CTV) today announced a partnership with Kinetic to feed second-by-second linear ad impression data directly into InnovidXP, a new measurement platform built for converged TV. The addition of Kinetik data, along with Innovid’s CTV footprint, establishes a unique and expansive source of automatically discovered TV ads covering a converging market.
Kinetics is the latest data set integration within Innovid’s measurement platform, InnovidXP, which provides a comprehensive view of audience and advertising across linear and CTV. Kinetic’s dataset identifies and quantifies audience impression and media value for each ad impression across over 1,400 channels and 210 DMAs in the US and more than 85 countries. This further complements InnovidXP’s simple, automated, tag-free process for recording CTV ads that air in more than 95 million households.
“The integration of Kinetik’s best-in-class technology and global ad catalog within InnovidXP is another step towards providing the most advanced, always-on measurement infrastructure for converged TV,” he said Jo Kinsella, president of InnovidKSP. “Kinetik’s real-time linear data enables actionable insights, and its local and national linear coverage expands InnovidXP’s footprint in the converged TV ecosystem in a way that enables advertisers to quickly and easily achieve multi-platform TV analytics.”
The Kinetik integration will provide InnovidKSP with access to local, national and global linear ad impression data, providing quick insights and improving workflow automation for cross-platform TV analytics by removing reliance on spot logs.
“Our ad detection and ad catalog are used in a wide range of TV advertising environments. “Having Innovid as a partner expands our adoption across linear – national, local and global – and enables us to rapidly expand to CTV by achieving harmonization across platforms,” he said. Kevin KohnCEO of Kinetik.
InnovidXP is the first unified, global, cross-platform solution directly integrated with ad serving data and creative personalization. Providing a unique view of converged TV campaigns, InnovidXP offers advertisers consistent audience measurement, reach extension and performance results across linear and CTV.
About Kinetik
Kinetic pushes the boundaries of TV intelligence with the first and only unified, global platform for measuring the full spectrum of paid, earned and owned TV media with the speed and precision of digital. The Kinetik platform enables marketers, technology partners and content owners with real-time TV audience metrics and analytics, providing the critical data and transparency needed to make informed decisions. Formed in 2019 through the merger of iK Media and 4C Teletrak, Kinetik is trusted by leading brands, agencies, broadcasters and ISVs, including Mercedes-Benz, Uber, Fox Broadcasting Company and Google. Visit www.kinetik.tv to find out more.
About Innovid
Innovid (NISE:CTV) enables ad delivery, personalization, measurement and results across linear, connected TV (CTV) and digital for the world’s biggest brands. Through a global infrastructure that enables cross-platform ad serving, data-driven creative and measurement, Innovid offers its clients always-on intelligence to optimize advertising investments across channels, platforms, screens and devices. Innovid is an independent platform that leads the market in converged TV innovation, through proprietary technology and exclusive partnerships designed to reinvent TV advertising. Based in New York CityInnovid serves a global client base through offices throughout the Americas, Europeand Asia Pacific. To learn more, visit Innovid.com or follow us LinkedIn or Twitter.
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Chris Harihar
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