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General Motors is determined to be a contender in the electric vehicle space. The automaker has produced several new electric vehicle nameplates. GM has not sold as many electric vehicles as Ford. It certainly hasn’t sold as many EVs as Tesla. The year 2023 could be the perfect opportunity for General Motors to close the gap between itself and other brands in the EV space.
The Chevrolet Silverado EV has a big role to play
The Chevrolet Silverado EV will be the first fully-electric Chevy pickup truck. The Silverado EV will compete with existing electric trucks like the Ford F-150 Lightning, Rivian R1T, and Lordstown Endurance. It’s not the first to market, but like the electric trucks that came before the Silverado EV, it has the potential to be the most impactful.
Nowadays, electric pickup trucks are very difficult to buy due to affordability and availability. Order banks for the F-150 Lightning filled up quickly. Now, the latest model year F-150 Lightning is significantly more expensive. The Rivian R1T Launch Edition starts at $85,000. Lordstown’s electric pickup truck, the Endurance, starts at about $65,000.
So, many of the electric pickup trucks that are actually available are not affordable. The Tesla Cybertruck has been retracted three times. Electrek says drivers have already placed 1.5 million Cybertruck pre-orders. This makes the arrival of the Silverado EV all the more exciting because it has the potential to be America’s first affordable, accessible electric pickup truck.
Will the Chevy Silverado EV become the most popular electric pickup truck?
Chevrolet may not make the most popular full-size pickup truck, but it can make the most popular electric pickup truck in the future. The Silverado EV could fill a huge gap in the market.
Chevy’s website says the Silverado EV has an estimated MSRP of $39,900. If the American automaker doesn’t change this price, the Silverado EV WT will be the most affordable electric pickup truck on the market when it arrives.
According to GM Authority, a study concluded that a large percentage of Silverado EV reservation holders don’t actually plan to buy an electric pickup truck when they have the chance. So, if thousands of reservation holders don’t buy an electric truck, it should be easier to buy than rivals.
An affordable electric pickup truck that can be purchased simply seems too good to be true for many American drivers. GM has every incentive to realize that dream to become more competitive in the EV space. Chevrolet’s Bolt and Bolt EUV are two of the most reasonably priced EVs on the market. An affordable electric truck wouldn’t deviate from GM’s game plan based on Bolt and Bolt EUV pricing.
Chevrolet’s electric truck should have an amazing year
The Chevy Silverado EV WT base model is expected to arrive in spring 2023. The impressive RST trim should arrive in fall 2023. GM’s electric pickup truck should have a good year as it is available in a trim level that is access to most American drivers. Affordability and usability could make this Chevy truck the most popular electric truck on the market by a long shot.
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