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Ford’s Driving Skills for Life (DSFL) program was launched in 2010. The goal is to create a new awareness, especially among young people, of what it really takes to drive a car safely in real world conditions. .
It presents participants with a hands-on experience that will enhance, not only their knowledge but also their practical driving experience and for many, it has proven to be an eye-opener.
Road accident statistics in South Africa are staggering and increasing every year. A total of 1,685 people died on the country’s roads during the 2021 holiday season (according to government statistics), a 14% increase compared to the previous period.
“Safety continues to be a top priority for Ford and providing campaigns like DSFL can only help reduce the number of road accidents, and increase drivers’ knowledge and confidence on the road,” said Derek Kirkby, director of training at MasterDrive.
“DSFL has grown from strength both locally and internationally and adapted to the needs of the markets in which it operates.”
The DSFL campaign creates awareness about the importance and proper use of child seats, the dangers of hijacking, driving distractions such as using a mobile phone while driving, and of course drunk driving. The latter, in particular and done with the help of “drunk goggles” within a safe driving environment, shows that a lack of focus or capacity, even for a brief moment, can have devastating effects. those consequences.
So far, 1.5m drivers in 46 countries, have participated in this program to date. The costs involved – more than $60m over 19 years.
Here are the main areas of focus within the DSFL program:
Risk identification
With hazard recognition, the driver learns how to scan for trouble, especially in busy situations like entering and turning, at an intersection. Key safety areas are identified, and drivers are taught how to minimize distractions to avoid fatigue.
Vehicle handling
Vehicle handling involves learning to control the vehicle’s balance and the forces acting on it. Drivers will experience the effect of acceleration and braking on a vehicle’s stability, and driving techniques designed to transition between them smoothly. This helps to maintain good grip and traction. DSFL also teaches drivers how to recover from a skid and the different dynamics between front- and rear-wheel drive vehicles.
Space management
South Africa’s increasingly busy road network makes space management an important defense against road accidents. Being aware of the space around the vehicle will reduce the chance of a rear end collision, or having an accident.
Speed management
Excessive speed can endanger not only yourself but those around you. DSFL instructors will help demonstrate these dangerous and reckless driving behaviors while also demonstrating how emergency driving techniques can supplement active driver aids, which are equipped in the vehicle.
Distracted and impaired driving
One of the main causes of collisions is drunk driving, which has a significant impact on the driver’s concentration levels, general awareness, depth perception and peripheral vision, reaction time and reflexes. To prove the point, the DSFL team uses drunk goggles that simulate the dramatic effects of driving under the influence of alcohol.
Cellphone use while driving is quickly becoming one of the major contributors to traffic accidents, and the Ford DSFL program highlights the shocking reality of how texting while driving comes to life.
And, with the holiday season upon us, here are some more valuable tips from DSFL experts:
For pedestrians
Walk on a sidewalk or path. If one is not available, walk on the shoulder, facing traffic.
Stay alert- don’t be distracted by electronic devices, including smart phones, tablets, and other devices that take your eyes (and ears) off the road.
Be careful day and night when sharing the road with vehicles. Don’t assume a driver sees you as they approach.
Be predictable. Cross streets at zebra crossings or intersections if possible.
If there is no zebra crossing or intersection, look for a brightly lit area, wait for a gap in traffic that will give you enough time to cross safely, and keep an eye on traffic as you cross.
Be visible. Wear bright clothing during the day and wear reflective materials or carry a flashlight at night.
Avoid alcohol and drug use – they impair your judgment and coordination.
For drivers
Motorists need to be vigilant when driving in areas of pedestrian activity. Pedestrians may not be walking where they should be or may be difficult to see – especially in poorly lit conditions.
Always stop for pedestrians at a zebra crossing.
Never pass vehicles stopped at zebra crossings as they may stop to allow pedestrians to cross the street.
Stay focused and slow down where children may be, such as parks and neighborhoods.
Pedestrian safety remains one of the most important road safety challenges. Visibility is important, so whether you’re driving or walking this summer holiday, keep your eyes on the road.
“With the excitement of the holiday season on everyone’s mind, it is still necessary to remain vigilant and cautious as the roads become busier and potentially more dangerous. By following these Driving Skills For Life, you will improve your safety on the road, as well as those around you,” concludes Kirkby.
Source: QuickPic
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