Ford is teasing a new mid-size electric crossover for the EU market | Daily News Byte

Ford is teasing a new mid-size electric crossover for the EU market

 | Daily News Byte


Ford’s electric vehicle launch is considered a success so far, but the automaker plans to accelerate the momentum in the coming years. Yesterday, the general manager of Ford Model e Europe gave us a glimpse of what we can expect from the new electric crossover arriving next year.

Ford is giving a sneak peek at its new electric crossover

In March, Ford announced it was charging towards an all-electric future in Europe with plans to introduce seven new electric vehicles – three passenger and four commercial EVs.

Ford CEO Jim Farley said as he announced the initiative:

I am delighted to see the pace of innovation in Europe – challenging our entire industry to build better, cleaner and more digital cars. Ford is all-in and moving quickly to meet demand in Europe and around the world.

The Mustang Mach-e will be introduced in Europe in 2021, joined by the Mach-e GT model and E-Transit, Ford’s commercial electric van.

Ford invested $2 billion in its plant in Cologne, Germany, to support the transition. The Cologne plant, where Ford will stop production of its Fiesta, is expected to produce 1.2 million EVs in Europe over the next six years.

Ford’s electric cars in the US have been a hit so far, bringing its popular F-150 and Mustang brands into the new EV era. However, as we mentioned before, Ford’s electric cars can feel a bit more “American” than global models.

To help them become a more global brand, Ford partnered with Volkswagen in 2020 to use its modular electric drive matrix (MEB) platform to develop a crossover EV.

Martin Sander, the general manager of Ford Model e Europe, gave us a sneak peek at what we can expect from the collaboration. Sanders said on Twitter“I can’t wait for 2023 to come when we pull the lid on our first electric passenger car from Cologne,” he posted a photo of himself pulling back the curtain on the new Ford electric crossover.

Martin Sander, gm of Ford Model and Europe Twitter

The sport crossover will be followed by a new mid-size EV in 2024 as Ford strives to reach the 2 million EV run rate worldwide by 2026. Ford expects at least 600K annual electric vehicle sales in Europe by the time that.

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