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Ford Motor Co said Tuesday it has added a third work crew at an assembly plant near Detroit as it ramps up production of its F-150 Lightning electric pickup truck.
The US automaker said it added 250 jobs in November at its Rouge plant in Dearborn, Michigan, as a result of the additional crew.
Ford previously said it would target annual production of 150,000 Lightning electric pickups by the fall of 2023.
Later on Tuesday, Ted Cannis, head of Ford’s commercial vehicle business, told reporters that the unit was seeing “tremendous demand.”
Ford expects that electric vehicle subsidies available under the US Inflation Reduction Act could drive more demand for the company’s electric trucks and vans, Cannis said. But many businesses and fleet management companies still aren’t sure if they qualify for subsidies, he said.
Ford leads the US market share for commercial vehicles, which includes the Lightning and an electric version of its Transit van. The company has set a goal of increasing Ford Pro’s annual revenue to $45 billion by 2025, up 67% from 2019.
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