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AUSTIN, TX: Dan Susong has been named chief communications officer of WPP’s Ford Motor Company account, effective last week.
Susong reports to Robert Guay, global client lead for Ford at WPP, according to a spokeswoman from the holding company.
“I’m a firm believer that when technology and mobility intersect to improve lives, amazing communication opportunities abound, and that communications as a function is essential to all the progress we need. in this space,” Susong said via LinkedIn. “Working with great people on both sides of the agency and at Ford Motor Company to do this, and navigate the changing auto industry, has been a great thrill.”
Susong will also work closely with Hill+Knowlton Strategies staff.
“Dan Susong will provide strategic creative advice on key communications initiatives to support Ford’s transformation, working with the talented team at Hill+Knowlton to develop and create compelling stories for Ford,” said a spokesperson for WPP.
Susong previously worked at Edelman for more than 16 years before leaving last month. Most recently, he was chairman of the US technology sector and Austin market leader. An Edelman spokesman declined to comment on Susong’s replacement.
Ford reported revenue of $39.4 billion in Q3, up 10% from the same period last year. The brand posted adjusted earnings of $1.8 billion, a decrease of 40% compared to Q3 2021.
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