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“We’re not reinventing the bus, but making it smarter,” said Guy Sher, CEO of Via Israel, speaking on a transportation panel at Calcalist’s Tech TLV conference. The panel was moderated by Calcalist’s Omer Kabir, and included Gilad Barzilay, Managing Director of Ford Israel’s Innovation Center, and Michal Frenkel, VP of Product and Strategy at Argus.
According to Sher: “We have seen in the last decade in which the company has been active in this market of intelligent public transportation that technological solutions are really needed to improve public transportation. We think that, especially in the post-Corona era, there is an increase in the use of public transport, due to socio-economic issues – and the solutions brought by a technological infrastructure like ours help to make transport more accessible.”
When Uber came in, they promised to solve traffic jams but people just switched to using Uber. Isn’t Via like that?
“We are trying to transfer passengers to the current public transport. The idea is to bring the technology to a place where it can adapt itself in each case. We operate in more than 500 cities around the world and each city has its own needs, and the ability to change parameters and make adjustments using data that makes it possible to transport more people in the same vehicle.”
According to Michal Frenkel, Vice President of Product and Strategy at Argus: “Each advanced vehicle runs tens of millions of lines of code, sometimes more than fighter jets. The world of cars is smarter, connected and interconnected and this must I Understand. Beyond that, for cars to communicate with each other, there is a lot of data – and it requires efficiency. I come from a different aspect of cybersecurity because today the car is a computer on the road moving in a complex web. This area requires optimization and it is not a single vehicle but a network of vehicles that must be linked and understood how to do it efficiently and safely, that’s why the The world of big data is very interesting in the context of cars, because it is an ecosystem. We will see many big data solutions in the coming years.”
Gilad Barzilay, CEO of Ford’s Innovation Center added: “Data is an engine of growth. A car manufacturer is not necessarily interested in a solution to traffic jams, but in selling data.”
It’s impossible to talk about smart transportation without talking about the fact that the autonomous vehicle is almost here. When will this happen?
“There is a delay because the main question for a car manufacturer is when will they get revenue from an autonomous vehicle and it won’t happen in the next 5-10 years,” Barzilay said.
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