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There is a lot of disruption happening globally, especially in the way we will live. Forms of energy that have existed for 100 years, the way we travel, etc., will all change. India is creating a lot of infrastructure, apart from new forms of energy. How do you see the prospects in India?
The prospects are gigantic. We use virtual worlds to imagine and create better solutions. Now the focus is on making the product circular. This is what simulation modeling (4) can lead to the real world. We can see that with clients like L&T or projects that Reliance or life science companies or start-ups are doing. This understanding of the new possible creates a huge opportunity for India.
In the case of forms of energy, for example, I hope that India will use a systemic rather than a single-theme approach. It is a system that you need to connect to the infrastructure, with technical solutions available in some downtime. As you go further, look at EV or E-mobility. Even drones can do a lot, as 4G did. In India, we have more opportunities to demonstrate a new approach to circularity for what I call the experience economy. The experience economy for me is to stop thinking about the function of a product and look at how useful it is in real life. And if you look at what is used in real life, you can simplify the offer.
You have been a regular visitor to India for over 25 years. What changes do you see here? How does the business environment evolve with the changing times?
I remember coming here often for 15 years. But 7-10 years ago, I saw a new evolution, maybe because we knew more and were more connected to people. For example, while we were meeting with Mr. Ratan Tat then, we started talking about innovation, about trying different things in different ways, more frugal, more appropriate to the state of society, the state of the economy.
Now, in recent years, I have seen a new approach to economics with more focus on what we can do differently and sustainably. This year, in particular, it was a key theme for us. We have started subcontracting activities here with our R&D lab in Bangalore. We were careful about what to share, what to do and what not to do here at the beginning. Then we discovered that the resources here are much more capable of creating new things. What we share with them are real customer needs, more on the product definition side than the validation side. Our research and development laboratory here is becoming equal to our large laboratories around the world. So there is a path that I feel good about. It’s an interesting evolution.
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