BIG FM shines a light on road safety with its latest campaign | Daily News Byte

BIG FM shines a light on road safety with its latest campaign

 | Daily News Byte


Strengthen the importance of road safety, Big FMOne of the leading radio networks in the country, recently completed its initiative for several months Dilli Ke Dhaakad Kehte Hain – Story of Our Life – Kyunki Sadak Par Hai Sabka Haq. With the appalling risk that negligence on the roads is taking the lives of millions, the radio network sticking to its philosophy of Dhun Badal Ke Toh Dekho, has taken an impactful initiative in the Delhi NCR region. The process emphasizes the need for road safety by delving into the root cause of the problem as well as addressing the measures that can be prevented.

The month-long campaign has been active with victims narrating their hardships and how their lives have been upended by road accidents. RJ Khurafati Nitin and RJ Akriti are at the forefront of the campaign which is hosting an exhibition for five days in the morning and evening, covering 10 black spots of Delhi. The RJs participated in discussions with doctors, RWA presidents, traffic inspectors, market association presidents and local residents of the relevant areas to gain a better understanding of the obstacles to road safety. To solve the problem and identify possible solutions to prevent road accidents in the future, the campaign ended with innovative and interactive activities on the ground, which included open discussions with ACP, SHO, traffic officers, groups of cyclists, school principals, students, RWA’s and. Local people live in a special 20 feet high studio at Mukundpur Chowk.

The campaign has seen many celebrities share their support and support. Show the reason. Singer Kailash Kher who has been an advocate for social issues has voiced and supported the campaign. Officials and influencers include SS Yadav, Special CP-Traffic Delhi, Inspector Seema, Incharge-Delhi Police Road Safety Cell, Atul Garg, Director-Delhi Fire Services, MLA Burari Sanjeev Jha, Dr. Suresh Kumar, Medical Director Lok Nayak Hospital, Senior Judge-Supreme Court Siddharth Luthra, Olympian and Para Athlete, Dr. Deepa Malik, ABP News Anchor Rubika Liyaqat and Gyanendra Tiwari further reinforce the importance of road safety.

comments on the process, Sunil Kumaran, COO, BIG FM said, “At BIG FM, our endeavor is always to be a channel of positive change and drive lasting impact through our initiatives. Road safety is a matter of concern to people because of the direct consequences may result in death or injury. We are happy to join hands with TATA Power Delhi Distribution Ltd and SaveLIFE Foundation and create awareness in maintaining responsibility, caution and safety for every life on the road.”

RJ Khurafati Nitin shared, “Driving over the speed limit on the roads and breaking traffic rules has increased dramatically, causing There are people who unfortunately died and sustained damage. It is not only the responsibility of the authorities to mobilize the necessary tools for road safety, But still have to be responsible for the people, comply with the road safety regulations. I am happy to be able to make the society have the most important meaning.”

Dilli Ke Dhaakad Kehte Hain – Story of Our Lives – Kyunki Sadak Par Hai Sabka Haq, has given further encouragement to educate citizens and encourage change of thinking among them to take responsible steps to impact society. The new version of the radio network’s flagship property has been successfully launched, in a joint CSR initiative by TATA Power Delhi Distribution Ltd in partnership with SaveLIFE Foundation.


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