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BIG FM, a radio network in the Delhi NCR region, recently organized a month-long campaign titled “Dilli Ke Dhaakad Kehte Hain” (“The Story of Our Lives”) to create awareness about the importance of road safety.
The campaign featured road accident victims sharing their experiences and RJs hosting exhibitions on the topic for five days in the morning and evening, covering 10 black spots in Delhi. RJs also spoke with various local authorities and community leaders to gain a better understanding of road safety challenges in the region. The process ended with an interactive field activity that brought local authorities and influencers together to discuss how to prevent future road accidents.
The campaign was also supported by famous personalities, including singer Kailash Kher and officials like SS Yadav, Special CP-Traffic Delhi, and Dr. Suresh Kumar, Medical Director of Lok Nayak Hospital. The campaign focused on the main cause of road accidents and how To prevent.
comments on the process, Sunil Kumaran, COO, BIG FM said, “At BIG FM, our endeavor is always to be a channel of positive change and drive lasting impact through our initiatives. Road safety is a matter that people care about because of the direct consequences May lead to death or injury. We are happy to join hands with TATA Power Delhi Distribution Ltd and SaveLIFE Foundation and create awareness in maintaining responsibility, caution and safety for every life on the road.”
RJ Khurafati Nitin share, “Driving over the speed limit on the roads and breaking traffic rules has increased dramatically, causing There are people who unfortunately died and sustained damage. It is not only the responsibility of the authorities to mobilize the necessary tools for road safety, But still have to be responsible for the people, comply with the road safety regulations. I am happy to be able to give the society the lightest meaning.”
The platform’s statement read, “Dilli Ke Dhaakad Kehte Hain – Story of Our Life – Kyunki Sadak Par Hai Sabka Haq, has given further encouragement to educate the citizens and encourage the transformation of thinking among them to take responsible steps to impact the society. The new version of the radio network’s flagship property marks the successful outcome of a joint CSR initiative by TATA Power Delhi Distribution Ltd in partnership with SaveLIFE Foundation.”
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