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Recently, Radio Vietnam announced its month-long initiative ‘Dilli Ke Dhaakad Kehte Hain – Their Lives’ We – Kyunki Sadak Par Hai Sabka Haq’, which focuses on road safety.
With the alarming risk that negligence on the roads is taking the lives of millions, the radio network has taken an impactful initiative in the Delhi-NCR region. The process emphasizes the need for road safety by delving into the root cause of the problem as well as addressing the measures that can be prevented.
The month-long campaign has been active with victims narrating their hardships and how their lives have been upended by road accidents.
RJ Khurafati Nitin and RJ Akriti are at the forefront of the campaign which is hosting an exhibition for five days in the morning and evening, covering 10 black spots of Delhi.
The RJs participated in discussions with doctors, RWA presidents, traffic inspectors, market association presidents and local residents of the relevant areas to gain a better understanding of the obstacles to road safety. To solve the problem and identify possible solutions to prevent road accidents in the future, the campaign ended with interactive field activities that included open discussions with ACP, SHO, traffic officers, cyclist groups, school principals, students, RWA and locals. At a special 20 feet high studio at Mukundpur Chowk.
The campaign has seen many celebrities share their support and support. Show the reason. Singer Kailash Kher has voiced and supported the campaign. Officials and influencers include SS Yadav, Special CP-Traffic Delhi; Inspector Seema, In-charge-Delhi Police Road Safety Cell; Atul Garg, Director – Delhi Fire Services; MLA Burari Sanjeev Jha; Dr. Suresh Kumar, Chief Medical Officer of Lok Nayak Hospital; Senior Judge-Supreme Court Siddharth Luthra; Olympian and Para Athlete, Deepa Malik, ABP News Anchor Rubika Liyaqat, and Gyanendra Tiwari further push the importance of road safety.
Sunil Kumaran, COO, Big FM, said, “At Big FM, our endeavor is always to be a channel of positive change and drive lasting impact through our initiatives. Road safety is a matter of concern to people because The direct consequences may result in death or injury. We are happy to join hands with Tata Power Delhi Distribution and SaveLIFE Foundation and create awareness in maintaining responsibility, caution and safety for every life on the road.”
RJ Khurafati Nitin shared, “Overspeeding on the roads and violating traffic rules has increased dramatically which has resulted in the unfortunate loss of life and irreparable damage to some. The responsibility is not only on the authorities to mobilize the necessary tools for safety. only on the road, but also have to be responsible to the people, comply with the road safety regulations. I am happy that can make the society have the most important meaning.”
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