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GLEN MILLS, Pa., Dec. 05, 2022 (GLOBE NEWSWIRE) — Leading global coatings company Axalta (NYSE: AXTA ) today announced that it has signed a multi-year agreement with Steer Automotive Group, the UK’s largest independently owned vehicle manufacturer. done. Repair organization. Under the terms of the agreement, Axalta is the single preferred paint partner, supplying its premium refinish brand Standox to Steer Automotive Group’s 57 UK sites.
“This new partnership reflects our shared goals of building a better business and maximizing success,” said Jim Muse, Global Vice President of Sales, Axalta Refinish. “Axalta has a portfolio of industry-leading, end-to-end solutions to enable Steer Automotive Group to meet current needs as well as future needs to support its long-term growth.”
“A big area of focus and investment for us is energy use, the products we use to repair vehicles and how we can be more efficient throughout the process,” said Richard Steer, chief executive officer of Steer Automotive Group. There is a consideration of how we can reduce waste. Axalta provides a unique advantage and is a true business partner for us. Its energy-saving paint technology, through its premium refinish brand Standox, was a huge draw in our decision-making process. We also rely on Axalta for robust technical training on application techniques, which ensures a standardized implementation for us. Finally, innovative digital services and programs aligned with Axalta’s Drivus brand will help our 57 sites operate faster and smarter with improved efficiency.”
Since its inception Steer Automotive Group has grown sustainably due to the pandemic, facing the hurdles of Covid and all the challenges that followed. The group continues its growth strategy around both acquisitions and opening new sites. One of these new sites was founded by Steer Prestige, which focused on the luxury and prestige market. As with all Steer sites, it features the latest innovative technology to drive the most sustainable solutions, offering a decidedly different experience.
In November 2022, Steer Prestige was awarded Best New Bodyshop at the Auto Body Professionals Bodyshop Excellence Awards and the group won Fastest Growing Bodyshop for the third year running.
The agreement also includes products from U-POL, known for its expertise in refinish accessories and protective coatings, and which was acquired by Axalta in July 2021.
About Axalta Coating Systems
Axalta is a global leader in the coatings industry, providing customers with innovative, colorful, beautiful and durable coating solutions. From light vehicles, commercial vehicles and refinish applications to electric motors, building facades and other industrial applications, our coatings are designed to prevent corrosion, increase productivity and increase durability. With more than 150 years of experience in the coatings industry, the global team at Axalta continues to find ways to better serve our more than 100,000 customers in more than 130 countries every day with the best coatings, application systems and technology. For more information, visit axalta.com and follow us on Twitter, LinkedIn and @axalta.
| Axalta Coating Systems | Global media liaison |
| 50 Applied Bank Blvd, | Robert Donohoe |
| Suite 300 | +1-267-756-3803 |
| Glen Mills, Pa. | robert.donohoe@axalta.com |
| 19342 |
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