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Tesla Inc. TSLA and “wannabe” electric vehicle leaders Ford Motor Company F appear to be taking diverging routes with respect to vehicle pricing.
Europe Not Left Behind: Tesla lists it Model 3 o Model Y vehicles in inventory are showing discounts of up to 4,000 euros ($4,255) in many European countries, Drive Tesla reported. Both models offered from existing inventory are sold with a discount of 2,000 euros and in addition there is a tariff adjustment discount that varies from vehicle to vehicle, the report said.
See also: Best Electric Cars
The total discount could be more than 3,000 euros, it added.
Tesla’s Spanish website lists the Model 3 vehicle with a discount of 4,000 euros, while the Model Y vehicles are not available in inventory in this country.
Discounted pricing is reportedly available in European countries, including GermanyThe Netherlands, UK and Switzerland.
Tesla has been aggressive in its pricing strategy in China amid indications of slowing demand in the wake of COVID-19 pandemic. After a 5-9% price cut for Model Y vehicles in late October, the company offered higher insurance incentives in early November. Tesla followed it up with a flat discount for some models of vehicles in inventory in early December.
In the US, the EV pioneer began offering a limited-time $3,750 credit for Model Y and Model 3 vehicles made available from its inventory.
Ford Gets Aggressive: Ford, meanwhile, has announced a third price hike for it F-150 Lightning EV truck. The base trim of the truck, specifically the Pro, is now shown with a price of $55,974 on the configurator page. It was first spotted by Electrek.
When the vehicle was announced, Ford fixed pricing at $40,000 for the base trim, which was then raised twice before the latest increase.
The F-150 Lightning Truck was named the “2023 MotorTrends Truck Of the Year.” While announcing the success, the company said it plans to increase annual sales to 150,000 units by the end of 2023.
In premarket trading on Friday, Tesla shares fell 0.58% to $156.76 and Ford fell 0.77% to $12.93, according to Benzinga Pro data.
Read next: Cathie Wood Adds Another $1M To Tesla After Elon Musk’s Stock Sale
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