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But only in the EU, why change if the government doesn’t force you to
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Apple is worth trillions upon trillions of dollars, and when you’re very successful, you don’t change what you’ve done for no reason. But this famous business is set to be reckoned with, because a new set of rules coming out of the European Union will force Apple to adjust some of its controversial policies. After first hearing what this means for the iPhone’s move from Lightning to USB-C, a new report claims that Apple is preparing to open iOS with support for third-party app stores. three.
Pressure has only been building for Apple to open up its ecosystem in recent years, fueled by the focus placed on its payment system in clothes surrounding the Epic Games debacle. And while the US has held hands with Apple (besides the occasional grumbling from law enforcement, irritated by the iPhone’s strong encryption), the EU’s judges have not prevented it from offering Some new requirements are game changers for companies like Apple. coming as part of this summer’s Digital Markets Act.
DMA is important, and it can help level the playing field by undermining the power of powerful companies like Apple and Google, who control the biggest mobile platforms in the world. Although many of its rules won’t be implemented for several more years, tech companies are making plans to implement them, and Bloomberg reports that Apple now plans to allow iPhones and iPads in the EU to access third-party app stores.
Of course, it’s a big change for iOS users to get their hands on apps, and there are many questions about what it means. Bloomberg said that Apple is only considering this for the EU at the moment, and although it does not deny the possibility that Apple will expand access to other markets, the company does not sound.
There is also a question about the nature of Apple’s hand, and whether it will allow other companies to manage the archives of iOS devices, Apple can still force the developers to submit to applications for approval – and collect payment for distribution. Although this is the security mode, Apple will be allowed to keep a fingerprint as a control.
What could this be? no It means a big change that will see Apple accept the participation of third parties and solutions in all corners of its mobile world – it’s not RCS, for those who are holding their breath. But that said, there are specific areas where Bloomberg points to Apple slowly opening itself up to respond to DMA demands.
Software support could get a big shot in the arm to improve DMA, and Apple is hoping to be ready to allow browsers like Chrome to use their conversion mechanisms. We can see NFC support expand to third-party apps, and private Apple APIs can have a wider spotlight on them.
Ultimately, none of this will have a financial impact for Apple. Not only do most users depend on the App Store for their software needs, but the European market is only a fraction of Apple’s revenue. However, it will be interesting to see how Apple approaches these changes, and how comfortable it is with providing a little more power, as we approach the DMA requirements starting in 2024.
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