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India and China now account for nearly 50 percent of global mobile traffic, compared to their 12 percent share 10 years ago. The growth of digital infrastructure has led to an increase in appetite for the Internet in these countries.
In 2012, India contributed only 2 percent of the world’s mobile data traffic, with China accounting for 10 percent, while the Western market accounted for 75 percent of the global market share. The two Asian tigers, India and China, have grown massively over a two-year period. According to the latest figures for 2022, India has a 21 percent share of global mobile data traffic and China 27 percent, while the western markets of North America and Europe account for only a quarter of global mobile data traffic.
India has the highest mobile data consumption rate of 12GB/user per month in the world and the country is adding as many as 25 million new smartphone users every quarter. According to OoKla, between September and October, India recorded its highest average mobile download speed in 13 months (from 13.87 Mbps in September to 16.50 Mbps).
The proliferation of digital infrastructure and online services has a huge role to play in these trends, especially for India. Over the course of this decade, telecom operators such as Reliance Jio have significantly reduced the cost of data, enabling more and more people to connect to the internet using 4G services. Indian telcos continue to have the lowest monthly ARPU in the world at $2.5 per month.
Consumer technology startups, entertainment services and the government’s Digital Financial Inclusion (UPI) initiatives have also contributed to the boom in data consumption. India’s population itself also contributes significantly to these numbers.
Sanchit Vir Gogia, Principal Analyst and CEO, Greyhound Research said, “The scale that consumer mobility is enjoying in India is unmatched anywhere in the world. Consumer-facing businesses must cater to high volume. Furthermore, as devices and data plans become cheaper, more customers are switching from 2G to 4G services. The sheer depth of diversity among Indian consumers is also driving demand in the country significantly, as brands and marketers jump to meet demand in every vernacular.
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