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Fiesta prices are competitive, ranging from £1,856 for the 950 Base to £2,756 for the 1100 Ghia. In comparison, a Volkswagen Polo L is £2,299, a Renault 5TL £1,997 and a Fiat 127 Special £1,898. In late 1977, a 1.3-litre engine option was added for the S and Ghia versions, with The Telegraph finding the latter “one of the best small cars available”.
Sales passed the million mark in 1979. At the time, a 1.3-litre Ghia cost £3,616 – a reasonable price for a hatchback with a glass sunroof and a “mahogany-effect instrument binnacle” as standard . Ford occupied the top three places for the UK’s best-selling cars the following year, with the Cortina, the Escort and the Fiesta, in that order.
1981 marked the last significant development of the Fiesta Mk1, with the XR2; the version for any driver who likes gray slip-on loafers and/or Dire Straits albums. It demonstrates Ford’s marketing acumen well, because while its performance leaves a lot to be desired, it’s nimble and makes you happy – and the “boy racer” stripes and bodywork addenda are spot on. -on, making the XR2 one of the most desirable small cars of its era. The Mk2 replaced the first generation Fiesta in August 1983.
Edward Dufty bought his 1979 1300 Ghia 10 years ago. He said: “I found it on eBay from a gentleman whose father passed it down to him. The Fiesta is, basically, almost a duplicate of my first car.”
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