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The Ford Maverick is the Blue Oval’s popular new small pickup truck. The Maverick has become very popular due to its affordable starting price and low cost of ownership. Here’s why the Maverick could be as popular as the Ford F-150 by 2030.
The 2023 Ford Maverick is the solution to rising new car prices
The 2023 Ford Maverick starts at $22,195. This is the most affordable pickup truck money can buy. Even after its recent price hike for the latest model year, the Maverick remains more affordable than the average new car.
According to Kelley Blue Book, the average new car price is over $48,000. So, Ford’s small truck costs less than half the price of the average new car.
The 2023 Ford F-150 starts at $34,585. It is significantly more expensive than the previous model year ($31,520). Americans are cutting costs wherever they can because of fears of an impending recession and widespread layoffs.
The Maverick is the perfect small pickup truck for Americans looking to tighten their belts for 2023. As far as affordability goes, it can’t be beat in its class.
The Ford Maverick has exceptional gas mileage
The 2023 Ford Maverick standard hybrid pickup truck gets 42 miles per gallon in the city and 33 miles per gallon on the highway. It achieves more than 37 miles per gallon combined. The Maverick has a 13.8-gallon gas tank. It has a driving range of over 517 miles.
The Ford Maverick has the best gas mileage of any pickup truck and thus, the lowest cost of ownership (assuming the little truck doesn’t develop any major mechanical issues).
One of the reasons the Ford Maverick can be as popular as the Ford F-150 full-size pickup truck is its affordability to refuel. Maverick drivers can travel further distances on a tank of gas than most similarly sized vehicles.
Gas mileage may not always matter to the average truck buyer, but drivers will experience high gas prices in 2022. Furthermore, automakers and consumers are making conscious efforts to reduce carbon emissions. The Ford F-150 can adapt, but the Maverick is already designed for the future of the Blue Oval. Its standard hybrid powertrain sets it apart from other models and is a clear indication of Ford’s direction as it moves toward electrification.
Ford’s small truck rose in popularity
The Ford Maverick has been incredibly popular since it first hit the scene. The Blue Oval had to close the order books soon after they opened due to high demand for the small pickup truck. Drivers in big cities like LA and San Francisco quickly fell in love with the unique pickup truck because of its affordable price, standard hybrid powertrain, and versatility (thanks to its small size).
TFLTruck says the Ford Maverick was more popular than the Kia Forte compact car in October. Ford’s small truck is rising in popularity, and it’s likely that a whole other wave of buyers will jump at the next opportunity to buy a Maverick. If this cycle continues, it’s easy to see the Maverick competing with the F-150 for sales by 2030.
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